According to Get Response research

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Develop an email strategy for your audience and your open rate will automatically increase. Determine the ideal time to send your email When it comes to email marketing, timing matters a lot. The ideal time for sending is in most cases the same for all audiences. Of course, if your followers include nurses who work night shifts, the optimal time may vary. overall, the best time to send an email is between 11 a.

m. and 2 p.m. As for the day of the week, the data varies. As a rule Canada Phone Number this is Friday or Tuesday. Below are two graphs from the Global Email Marketing Statistics report (Q2 2018) with more detailed data: Email open rates depending on time of day Email open rates depending on the day of the week Send your mailings at a time when there is the greatest likelihood that your letter will be opened.

Optimize for mobile devices Most email marketing services and templates have responsive design built-in. If you don't have this, you are making a big mistake. More than 50% of emails are opened on smartphones and tablets, and in the absence of responsive design, poor subscribers receive content that looks something like this: Unoptimized email message on a mobile phone screen Nothing irritates subscribers more than ill-conceived email campaigns. These are the feelings the example letter above evokes.