Marketing Plan we could mention

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Let's go into detail on each of these sections. Basic structure of a Marketing Plan Creating a Marketing Plan is not an easy task, as it requires a lot of information to build said plan. Furthermore, it requires a certain objectivity from the person who proposes it, since, many times, the person who prepares the Marketing Plan is responsible for what was done during the previous year, so it is difficult for them to consider new aspects precisely because they are so deeply involved in the business.


Among the aspects necessary to carry kenya number data out a  the following: Internal analysis of the company for a Marketing Plan: Conduct a diagnosis of your business to understand the results obtained in previous periods after developing plans from previous years. Answer the following questions: How much did I bill last year? How has your turnover evolved over the last 5 years? How is the company positioned at this moment? What resources have been used to get to where we are? Here, depending on the company, we could mention financial resources, human resources, digital assets, internal regulations and procedures, characteristics and evolution of your products and services, etc.


What are you trying to communicate as a brand? What have you communicated as a brand? What is the public's opinion of your brand? How is your brand's reputation? What is the status of your assets and digital presence? What is the status of your distribution and sales channels? Do you have sales policies? What factors or internal processes affect your sales process? What is your company's supply chain like? Who are the actors involved in it? External analysis of the company for a Marketing Plan: In this case, we seek to understand those situations or factors that we cannot control because they are factors external to us.